The way I see it, Yahoo’s playing hard to get with Microsoft because it wants to get a bigger deal than the first offer that was given to them. When Yahoo declined Microsoft’s first offer, the next offer went lower. And now Yahoo wants Microsoft to higher the ante. At the rate they’re going, if Microsoft uses a brute force approach to take over Yahoo, it could buy it out at a smaller price than what was originally offered and what Yahoo was expecting. As much as I like Google, it’s always best that a competitor exists to keep things in check. That way, monopolization will not exist. Is it pride? or greed. I do hope the outcome for this would be good.
News about Yahoo’s answer to Microsoft’s 2nd offer can be found here.