Here is what creativity can do for a company. What happens when Apple introduces a square-shaped new iPod and adorns it with an analog watch face for a lock screen? A whole new cottage industry sprouts up, whereby entrepreneurial types dust off old and mostly worthless watch straps, cut out an iPod nano-shaped compartment in them, and charge you $19.99 for the privilege of turning your tiny PMP into a somewhat bulky wristwatch.
Ingenious if I do say so myself. You can wear this on your wrist too rather than placing it on your shoulder when you are doing a marathon run. I mean, it is a much better place to look at your iPod right? Considering that the new Nano is more on the visual side of things.