Alexa is a very powerful tool used to rank web site traffic. This is one of the most accurate freely available tools to find out how well your site ranks up against millions of other sites on the Web. And if you are also into monetization, then having a high alexa ranking is important to earning big bucks.
While many paid blogging sites depend on Google’s pageranking system, there are a number of sites whose advertisers typically depend on a site’s traffic as its basis to offer writing opportunities to them. I tell you, the amount can reach as high as $3,000 for a 200 word article. I have seen them before and I totally envy the sites that get offered those kind of opportunities and it all came down to their alexa ranking.
They deserve those opportunities anyway because their alexa ranking is pretty high. I have seen many posts with suggestions how one can increase their site’s alexa ranking. For me though, it all boils down to one thing: create unique interesting posts. People will go to your site if the post is very interesting and of use to them.
And remember this, it still takes an amount of work to be done in order for your site to be exposed like visiting forums, social networking sites and others. There is no magic that can be done to skyrocket your site to traffic proportions. No pain, no gain.