FarmVille Breaks Facebook Privacy Rules, Sends Personal Info To Ad Firms

Why am I not surprised?!? It was found out that dozens of Facebook applications, including Zynga’s wildly popular casual games FarmVille, Mafia Wars and FrontierVille, transmit user data in violation of the social network’s privacy settings, according to a new report from the Wall Street Journal.

The Wall Street Journal’s investigation finds that applications like FarmVille have been transmitting identifying information to dozens of advertising and Internet tracking companies that could grant advertisers and online tracking firms access to players’ names and the names of their Facebook friends. This even affected Facebook users who have their profiles set to the most strict privacy settings.

Facebook users’ unique ID numbers were transmitted to outside companies which provides anyone with the name of a Facebook user. Application makers Rapleaf and LOLapps were named alongside Zynga in the findings. A Zynga spokesperson is quoted, saying that the company “has a strict policy of not passing personally identifiable information to any third parties”. It says it will be working with Facebook to improve privacy.

What’s that? They will be working with Facebook to improve privacy? Just now? When they got caught?

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