In the United States, that is. It may be the shortest application students will ever submit. But keeping things short and sweet will pay off for the one high school senior who manages to answer why he or she deserves $20,000 towards a college education…in 140 characters (or less).
The KFC Colonel’s Scholars program awards more than 75 college scholarships each year, but this year it will grant its first scholarship winner based solely on a single tweet. The tweet must include the hashtag KFCScholar, meaning that with a simple Twitter search, all entries can be seen by Tweeters everywhere.
The contest kicked off Wednesday, and already thousands of KFCScholar hashtags are invading the Twittersphere, with many more expected to pour in through the November 26 deadline. Only high school seniors are eligible to apply. The winner will be selected based on 40 percent creativity, 30 percent need and 30 percent drive.
So start working off those creative minds and submit your single tweet for a good future.