My reputation is very important. I mean, I think this is a big deal to everyone, right? If you do not care what your reputation might be to others, good for you. I sure as hell get bothered whenever I see or hear things that damage my reputation.
In the online world, a good reputation is equally important. If someone does a search on you and the search results show something that may affect their opinion of your company or you, it can greatly affect your future.
If they see a lot of positive results, then you have a positive internet reputation. If they see a lot of negative, unrelated or irrelevant results, then this is where Internet reputation management comes in.
These people work behind the scenes to undo the damage that others may have brought upon you to damage your reputation. Usually, these people go to great lengths to ensure that Google results show up positive with your name.
This is a gargantuan task considering that Google’s search mechanism is a complex one and it evolves as every year passes. Hence to start with, you could check out Reputation.com and see the services they offer to ensure that you get a good reputation online.