The Official End Of Google PageRank

Well, the wait is finally over. An official statement from Google themselves saying they won’t update the Google PageRank toolbar anymore means the end of forced link building to gain search ranking hierarchies.

Sure, Matt Cutts said there would not be another but it seemed like early this year there was an accidental update.

Speculations kept continuing until Google’s John Mueller said in a recent Google Webmaster Hangout video that there will probably not be another Toolbar PageRank update ever. John said:

We will probably not going to be updating it [PageRank] going forward, at least in the Toolbar PageRank.

It was only a matter of time. Now people are going to focus more on Domain Authority which looks to be the next big thing when it comes to metrics and search rankings.

Check out his video here.

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