Well, the wait is finally over. An official statement from Google themselves saying they won’t update the Google PageRank toolbar anymore means the end of forced link building to gain search ranking hierarchies.
Sure, Matt Cutts said there would not be another but it seemed like early this year there was an accidental update.
Speculations kept continuing until Google’s John Mueller said in a recent Google Webmaster Hangout video that there will probably not be another Toolbar PageRank update ever. John said:
We will probably not going to be updating it [PageRank] going forward, at least in the Toolbar PageRank.
It was only a matter of time. Now people are going to focus more on Domain Authority which looks to be the next big thing when it comes to metrics and search rankings.
The obvious answer is no. This is Google’s domain in the first place. And it is not like people are paying a subscription for it or something. If bloggers do not like how Google is managing its search engine rankings by penalizing those selling links, then they should stay out of it.
I do not like what Google is doing either because it hurts my monetizing chances at earning something while doing what I enjoy: blogging.
However, Google can do whatever they want. It is like in a chatroom. If an officer and owner of a chatroom is abusive and kicks every other chatter out of the channel, what can they do? It is the kicker’s room after all. If they do not like it, then they stay out of it.
I think that situation is the same way as to how Google handles black hat SEO.
The frustration against Google is simply that bloggers cannot make any more money from services like paid posts and/or paid text links.
Yes, the era of paid posts and paid links is coming to an end soon. The only thing left for bloggers now is to make the most of it while some of those services are still operational.