It’s a common problem for all developers, trying to come up with a platform that is both user-friendly and professional. Each industry – and business – is different and they’re all trying to portray a unique message about who they are, what they do and what they have to offer. However, this means that developers are having to work twice as hard to accommodate the various requests so that they can get it just right.

A lot of platforms are either one or the other. They might be particularly user-friendly, but they compromise professionalism so that the people trying to use it can do so easily. On the other side of the coin, some platforms are so professional, sending out a business-like message, that they become difficult to use or understand which means that people don’t enjoy using it.


The business world is already complicated enough and while many working in the industry, like BlackBerry with their bring your own device (BYOD) services, are trying to make things easier for all parties, it’s still a particularly difficult challenge but one that is vital to long-term success.

It’s the designers that you have to feel for, the people tasked with turning concepts into reality and then having every piece of the project scrutinized to such an extent that it’s almost a completely different project altogether by the time they get the final start off.

They’re expected to come up with something ground-breaking and magical that will benefit the business, and the work they’re doing is being torn apart because someone in the company has heard the term “UX” (user experience) and decided that they know all there is to know and how to get what they want.

Each user is different and they all take to the latest technologies differently. One employee trying to learn a new system might be able to adapt quickly, picking up on how it works and how to utilize it to the best of their ability to improve their work and productivity; while another employee might take significantly longer to learn and may never fully appreciate the value. In this instance, it’s almost impossible for designers to “design for user experience”, because there is no blueprint for a typical user.

Part of a successful project, especially with business technology, is that it’s easy to use and looks great, fitting in with the brand and the message. The biggest issue isn’t in fact getting the blend of professionalism and user experience right, it’s the compromise between those signing off the project and the designer.

Many people in decision-making roles have an idea of what they’re looking for, but lack the knowledge that a professional designer of web developer has yet still tries to implement their own strategies and limited knowledge of the subject. Rather than simply dismissing a project as “unprofessional”, give it to the people who are going to be using it and get their feedback.

It doesn’t have to be the most professional thing you’ve ever created in terms of the aesthetics, but it could be something that makes processes easier and even boosts sales, depending on your goals.

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Blackberry manufacturer RIM has been taking a considerable battering in the smartphone market in the past 2 years. Their phone was once the sign of a successful business man who was on the bleeding edge of technology.

But nowadays, businesses have moved onto more advanced handsets offered by the likes of Samsung and Apple. Many people have claimed that this shift has marked the end of RIM, however on closer inspection this appears to be far from the truth.

Developing countries

Despite falling sales in Europe and North America, the Blackberry continues to control the market in countries such as India, Holland, Saudi Arabia and South Africa, among others. With India being one of the most rapidly expanding markets in the world, the Blackberry still has a chance of staying in the market if they choose their target market correctly.

Blackberry 10

There has been a lot of talk about the BB10 operating system. There are rumours that the latest operating system will be supported by handsets made by other companies as well, which could be a massive move by RIM to help it regain a market share in developed economies. This software licensing has only been rumoured, but it makes sense that Blackberry try and collaborate instead of compete in such a competitive market.

Blackberry 10 Handsets

Expected to drop in 2013, there is a little information floating about regarding the blackberry 10 handsets. One of the company’s largest failings has been its inability to provide handsets that can match other smartphones on the market. The Blackberry Curve deals with most everyday business needs, but lacks any processing power when compared to other smartphones currently on sale.

What we can tell by the information out there is that the new handsets will be technologically relevant. The screen resolutions have been released for both the touch screen and QWERTY models and they mark a huge improvement. The touch screen handset will have a resolution of 1280×1720 whilst the keyboard handset will be 720×720.

If these devices prove to be successful, we could see Blackberry reclaiming its crown. That being said, doubts have been voiced over varying screen resolutions, and how they may be off putting for app developers and cause compatibility issues.

RIM’s chief executive Thorsten Heins has recently been quoted saying that the Blackberry 10 will not only challenge Android and Apple devices, it will beat them. Only time will tell if this fighting talk means anything, but RIM can only hope their latest developments can turn their fortunes around.

BlackBerry makers RIM are ready to show off their new mobile operating system, BlackBerry OS7, which is to make an appearance on 3 new handsets. As well as appearing on the Bold 9900 the new operating system will feature on two new Torch phones, the 9810 and 9860.

While both making use of the new operating system each Torch phone will offer something slightly different in terms of physical design. The Torch 9810 is the most faithful to the original design. The original Torch was hugely popular with cheap mobile deals thanks to its combination of touchscreen and traditional BlackBerry keyboard.

The Bold 9860 on the other hand will adopt a less conventional BlackBerry form factor with a full touchscreen design, which had led many people to speculate that it was in fact a new BlackBerry Storm before RIM officially unveiled the device to the world.

BlackBerry OS7 now comes with HTML5 video support and speedier web browsing thanks to an updated JavaScript compiler. It also features a new Liquid Graphics system that makes it the best looking BlackBerry interface yet.

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