Not all of us are skilled in all areas of web design, which is why so many companies and individual freelance designers often collaborate and make the creation of a website a joint effort. Some designers may have talents that lie in coding the foundation of a website and installing a content management system, while others may have a talent in creating graphics.

But graphic designers can be hard to come by these days, mainly because their skills have already been coveted and snapped up by companies who need them on a regular basis.

If this is the case for you, consider utilizing a stock site such as Graphic Stock. This site in particular offers unlimited stock image downloads, as well as plans such as a $49/month plan that offers up to 20 daily images.

A 7-day trial is the perfect opportunity for you to check out what they have to offer, and since any downloads are yours to keep, even if you cancel (which can be done conveniently right from the website, with no questions asked), you have nothing to lose. And with a database of over 100,000 images to choose from, and daily updates, no matter what your image need is, you’re bound to find it.

When browsing a selection of stock images, here are some things to consider to help you make the right choice:

Choose attention-grabbing images. You have only a few seconds to encourage a visitor to stay and click around, so choose imagery that is thought-provoking as well as interesting. You not only want to initially grab a visitor’s attention, but get them to stick around long enough to read your content, so gravitate towards images that will entice.

Promote yourself in the images. Whether you’re promoting yourself, your brand, or a specific product or service, images that complement what you’re trying to promote will suit your best. For example, if you’re promoting your line of hockey sticks, then images that depict hockey sticks and hockey players in action will serve you well.

Be large and in charge. Whenever possible, downsize your written content in order to make room for a large, eye-catching image that will draw in visitors and convert them into readers who will click around your website and hopefully do whatever it is you want them to do, whether it’s reading your blog post, or signing up for your newsletter, or purchasing a product.

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