Seems Google is hell bent on making it big in the social networking industr. Google announced that it has agreed to purchase social networking app maker Slide for an undisclosed amount.
The deal marks the latest try for the search giant to make some headway into the world of social networking. So far, Google has mostly failed in its attempts, including the poorly received Orkut and Google Buzz though I think Buzz is typically okay since I know a lot of people who use GMail typically use Buzz too. Reports have put the value at between $180 million and $230 million.
It comes just a few afters after Google invested in social app leader Zynga, reportedly worth $150 million. What Slide may aim to do is not to counter what Facebook already does. Rather, social networking could help Google improve its search results to better understand the context of a user’s query and e-mail spam would improve if it knew what a user and his or her friends thought was valuable.
We will see. I actually am anticipating what Google has in store with regards to social networking. This should be interesting …