There is a new Markup Language in town and it is geared towards social networking. Called SML or Social Markup Language, social marketing platform Involver has released its own programming language for Facebook that allows brands and agencies to build, customize and release Facebook and social web apps in an accelerated fashion.

SML is a server side rendered language, similar to templating languages, that brings content pulled from third-party APIs into the forefront. The language is already used internally to build apps like Facebook’s polling place locator.

SML puts the power of Facebook and social web application creation in the hands of front-end HTML, CSS and Javascript developers at brands and agencies. The language is meant to speed up the application development process, allow content managers to make updates to apps without developer assistance and help brands and agencies do more, faster.

Sadly, this technology was not created for free. Involver will update its pricing and packaging model with the release of SML. Clients who pay for an annual license will receive access to the language.

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