Have you ever noticed how some websites barely make an impression while others grab a hold of your attention and won’t let go? If you’re a business owner, it’s imperative your site is not only an attention-getter but that it results in conversions, too. Luckily, there are certain web design elements proven to help make a successful website. What are they?
- Great SEO – Keeping up with the latest iteration of Panda can be tough, but it’s a task that shouldn’t be ignored. Making sure your website appears at the top of search results is a critical component of a successful online business. After all, if a potential customer can’t find your site, it might as well not exist.
- Visual appeal – Once your website has been found, visual appeal is what’s going to keep visitors there, at least initially. Web users are savvy and can tell right away if a website looks professional or not. If your site is confusing, cluttered or simply looks like it was hastily put together, customers are not going to stick around.
- User-friendly – Even the most visually appealing site on the web needs to be easy to use. If your website is beautiful but users can’t quickly and easily find what they need or do what they came to do, frustration will set in and that potential customer will go somewhere else.
- Relevant and useful content – Even if your website has all three preceding elements, it still needs to have fresh and relevant content to seal the deal. Customers visit websites looking for particular information. Your site needs useful content in order to help make that conversion.
You can read more information on the elements of successful websites but a professional website designer is well worth the investment. Just make sure their website has these four must-haves!